Samples of our Corporate/Business/Municipal Videos

Sometimes a thirty or even a sixty second time frame is not enough to tell your story. Businesses, corporations and municipalities are increasingly using video in their daily activities. For example, a business can either use an HR person or persons to provide all new hire orientation information each time a new worker is added. Or, they can have a video produced, specific to their operation, that provides a base level of information to all new hires. The benefit of using video is that all new hires receive that same base level of information. I have worked with HR departments that have admitted how much time they spend with new hires depends heavily on what else they have to do that day. A video may not be able to do the entire orientation, but it can certainly help by saving the HR people valuable time and insuring every new member of their team knows what to do, how to do it, and how to do it safely.

Years ago we did a safety video for a major paper mill in the area. I met with their people, who started talking about pyramids of risk assessments, stats on how many close calls employees versus actual lost time accidents. I was getting paid and still, my eyes glazed over at all that data.

A friend who was on the safety committee at the plant suggested we interview people who had been hurt on the job instead. He did not know it but he also volunteered to be in the video. We started out in front of our local hospital's emergency room talking about safety on the job. The next scene was at a local cemetery. Then we started the interviews. The first was a young man who had literally fallen off a log and had broken his ankle. The injuries got progressively worse during the interviews, and the last man on the video had lost an arm to an accident. When he started talking I was close up on his face, and I slowly pulled back so that when he said, "If I could stop people in the plant and talk to them I would hold this up," and he held up his prosthetic arm with a chrome hook on the end, "and I would say, look at me. It only takes a moment of inattention, of being too familiar with your task, of not paying attention. Don't let this happen to you."

I have to admit that, when he held up his arm, I was watching him and not the camera. The camera could have drifted off him and I would not have known it. It was powerful stuff. I am told that some of the biggest, strongest men in that plant come out of that safety meeting where the video is shown with tears in their eyes.

It is all about information. We are all bombarded by information all day long. Most of what we see and hear is discarded by our brains. How the information is presented is the key. Getting an audience or a single viewer to understand and react to your information in a video in a positive way is always our goal. I think, over the years, we have managed to do that. I am proud and humbled by client successes where our videos have been part of their strategy.

Here are a few examples of video projects we have had the privilege to be a part of.

Click to play the video.